Sales is a skill set. It’s one that is incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else. Continue Reading Sales Is a Five Letter Word You Need to Learn
Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things
The Think Tank of Three is back and we are thrilled to be kick starting this blog back to life.
Originally, this blog was created by three women who met at an LMA conference. We were all in roles that left us unsatisfied and were searching for personal and professional development. We were aiming to use this platform to find our way. And it worked! The original three found new roles and new levels of satisfaction. However, the newness meant that we also drifted from our original goals.
After some soul searching in our new roles and new industries this blog as it was didn’t make sense anymore. However, the changes in our lives brought new perspectives, new relationships and new goals. We are still three women strong but we’re in a different place two years later. And we are looking to empower and encourage women to grow moving forward. Continue Reading Brand New! Same As Ever!
Holy heck Batman! You’ve just opened your email and found a request for proposal (RFP). If you’re anything like me, you immediately drop everything you’re doing, take 60 seconds to panic and then rally the troops with a megaphone and a Woo Hoo! I realize most folks don’t actually react like me. Continue Reading 7 Tips for the Dreaded RFP
It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.
And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work. Continue Reading Are Your Attorneys Too Busy for Marketing?
We wish you a happy and safe holiday season! As we come together to exchange gifts, sing carols, fling snowballs, say thanks for the whirlwind that was 2016 (or maybe say thanks that it’s almost over) and wish for the opportunities of 2017, we hope you know how grateful we are for all of you.
See you in the New Year!
You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.
I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.
Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here. Continue Reading It’s Business, It’s Business (Development) Time
The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.
As we head into the hustle and bustle of the holiday season, we want to take a quick pause to say thank you to our readers, to our teams, our friends and our family. We’re incredibly grateful to all the folks who’ve supported us along the way.
Happy Thanksgiving and Happy Holidays to come from the Think Tank of Three.
We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.
There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.