Facebook, Twitter, Instagram, Pinterest, LinkedIn…

Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.

The question is… are you posting enough on social media? And, how much is too much? Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?

There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.

Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well! Continue Reading Podcast: Three Things You Could be Doing to Damage Your Online Brand – Episode 3

Our topic today: creating your personal brand. Everyone needs one and whether you know it or not, you definitely have one!

In this episode, we give our must-do’s for creating the right brand, tips on how to make sure it aligns with what your audience wants, and how to make sure it’s what your company needs. Plus, you’ll hear examples from our own clients and we share some stories about what we do ourselves.

Continue Reading Podcast: How to Build a Better Brand – Episode 02

We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.

Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.

And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness? Continue Reading Money Can’t Buy Happiness… Or Can It?

You’re interviewing for a job.

You’re getting ready for a media interview.

But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?

Do you remember the big controversy around the Today Show interview with Jane Fonda? I’m going to show you what Fonda did right – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview. Continue Reading What to do when you don’t want to answer a question during an interview

ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.

Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.

And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet

You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.


Watching the royal wedding of Prince Harry and Meghan Markle this weekend, made me appreciate The Crown even more.

I feel like I know the players.

I know the back stories better now of the women and men who were banned from marrying their loves – because they were divorced.

Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.

In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.

Continue Reading Lessons from The Crown: When You Shouldn’t Listen to People Around You