Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.

Continue Reading Why the Buzz About Authenticity?

Do you think you belong in your role?

Do you feel qualified and empowered to move up the ladder?

Are you ever your biggest critic? Or your own biggest roadblock?

Imposter syndrome is a psychological pattern in which an individual doubts his or her accomplishments and has a persistent internalized fear of being exposed as a “fraud.”

Are you suffering from it? Well good news, because there is a banishing spell for imposter syndrome coming right up.  Continue Reading Imposter Syndrome and Seattle’s Daring Women

Can we have an honest conversation about stress and self-care?

I’m hearing the online buzz more frequently about self-care as stress management. It seems like ‎every day there’s a new article or post targeted at women with tips on how to better balance it ‎all. ‎

Get a mani/pedi!

Make time for brunch and make sure you hashtag it on instagram!

Get your Orangetheory workout in with before and after selfies!

And it’s so enticing. Who wouldn’t want 10 tips on how to do it all, look amazing and feel ‎refreshed!

But is it real? Is it helping? Is it all bull? Is it just another thing that women are expected to do perfectly? Is self-care another chore to check off?  Continue Reading Stress Management Versus Self-Care: Let’s Not Lump Them Together

Think it’s too late to change your career? It may not be.

On this episode of Think Tank of Three, we’re talking to a former nurse who spent decades in hospitals, but changed gears completely to follow her passion: wine. She now has a very successful company and charity with her husband, and we’re finding out how she did it.

In this podcast, you’ll also learn:

  • How to get the best value on a bottle or a glass of wine in a restaurant.
  • Which glass should you buy to save money.
  • Which glass of wine has the highest markup and which one to choose instead to save money.
  • How you can order a bottle of wine in a restaurant at the best price — without looking cheap.
  • A little insight on what it’s like owning a business with your husband.

Continue Reading Think Tank of Three Podcast: How to Get the Best Prices on Wine & Starting a Business in Your 40s – Episode #18

Guest Blog by Katie Frankhart, mConnexions WriterKatie Frankhart | mConnexions Writer

Throughout my career, I’ve been privileged to have mentorship from brilliant female leaders who show me what I am capable of, and who give me the power to explore and understand myself as a woman and a professional. Working alongside strong women has taught me a lot about the relationship dynamics it takes to be empowered and successful, both in and outside of the workplace.

I’ve had great experiences working with women, and I’ve had experiences so difficult that I started to become jaded about the overall idea of working with a female team. But, I will tell you this: every single experience was dependent on the female leadership, and the overall approach to building a strong team dynamic.

Continue Reading 4 Keys to Success in Work & Life

In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months. Continue Reading Video Series: Top Trends Right Now in Marketing

You work, and work, and work some more. Sometimes you get enough sleep, water, and time for yourself to decompress, but are you getting enough? What happens to our bodies when we forget about the number one person in our life: ourselves?
Today’s podcast features Beth Heller, with a personal story that could change your life.

Continue Reading Think Tank of Three Podcast: Work, Stress, and Fertility with Beth Heller – Episode #17

The internet is overloaded with information, and the growing number of social platforms only means information will keep coming—at an even faster rate than it already is.

How do you make sure your messaging doesn’t get lost in the storm of internet information and algorithms? You already have a strong social presence, you are consistent with email marketing and blogging, and you focus on creating strong and quality content.

So, what could you be missing from your marketing strategy?

Continue Reading The Power of Video: Your Brand, Marketing and Bottom Line

For more than 30 years, women have earned more college degrees than men. Yes, you heard that right!

But yet, women remain underrepresented at every level in corporate America.

Companies are feeling the pressure to change, some publicly committing to gender diversity. Is it enough, or is enough enough?

On this episode of Think Tank of Three, a special guest joins the trio, talking about women, equality, and what she’s doing to make a difference.

Continue Reading Think Tank of Three Podcast: Gender Diversity in the Workplace with Vicki Hamilton-Allen – Episode #16