You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.


Watching the royal wedding of Prince Harry and Meghan Markle this weekend, made me appreciate The Crown even more.

I feel like I know the players.

I know the back stories better now of the women and men who were banned from marrying their loves – because they were divorced.

Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.

In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.

Continue Reading Lessons from The Crown: When You Shouldn’t Listen to People Around You

Sales is a skill set. It’s one that is incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else. Continue Reading Sales Is a Five Letter Word You Need to Learn

Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things

The Think Tank of Three is back and we are thrilled to be kick starting this blog back to life.

Originally, this blog was created by three women who met at an LMA conference. We were all in roles that left us unsatisfied and were searching for personal and professional development. We were aiming to use this platform to find our way. And it worked! The original three found new roles and new levels of satisfaction. However, the newness meant that we also drifted from our original goals.

After some soul searching in our new roles and new industries this blog as it was didn’t make sense anymore. However, the changes in our lives brought new perspectives, new relationships and new goals. We are still three women strong but we’re in a different place two years later. And we are looking to empower and encourage women to grow moving forward. Continue Reading Brand New! Same As Ever!

It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.

And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work.  Continue Reading Are Your Attorneys Too Busy for Marketing?

You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.

I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.

Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here. Continue Reading It’s Business, It’s Business (Development) Time

The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.

As we head into the hustle and bustle of the holiday season, we want to take a quick pause to say thank you to our readers, to our teams, our friends and our family. We’re incredibly grateful to all the folks who’ve supported us along the way.

Happy Thanksgiving and Happy Holidays to come from the Think Tank of Three.

 

Photo credit Flickr user jen collins.