I was just helping a few people rewrite and beef up their LinkedIn pages this week… and thought… maybe yours may need a little reworking. When was the last time you updated your profile? Or posted an article to attract more eyeballs? Added a link to recent work of yours?

With so much information out there… we’re on overload.

Newsfeeds. Overposting. White noise. Buzz words. It can be difficult to stand out. As you grow your personal brand and market yourself, one key part (and often a forgotten step) is developing a bio that reflects your worth.


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The beginning of the year, in fact, the entire first quarter is my favorite time of year. We’re making plans, building out vision and focusing on how we’ll execute on the strategy.

I find this time of year to be invigorating but also overwhelming. The beginning months of the fiscal year means the possibilities are endless. The sky is the limit and I’m always tempted to try and make it bigger this year than last year.

And by February, I’m swimming in the busyness of all of that. Why?

Because no matter what, if you’re not hyper focused on a couple of big initiatives, you’ll get swept away by all the other busy work.
Despite “shiny distraction” syndrome, I know that the best plan is to focus at the beginning of the year. I have a couple of tips to reign myself back in.

Do you take that client call when you’re at dinner with your spouse or your friends? Are you allowing a co-worker to dump their responsibilities on you? Are you taking enough time away from work for ‘you time?’ In this week’s podcast, we’re talking about your self-worth and how to set healthy boundaries.

It’s not always easy to do but take a listen and join us in setting a healthy boundary for yourself this week! 
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We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.

For everyone else, I can hear your collective groans.

It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.

Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.

Let’s stop right there.

We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.


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And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?

Hopefully you are on pace with the plan and have months of data to determine your successes. Good news, if you feel like you’re off track, you still have a few months to finish strong. If you are in the group that never got around to implementing your plan, now’s your time to use the final two quarters of the year to plow ahead.


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