Our topic today: creating your personal brand. Everyone needs one and whether you know it or not, you definitely have one!

In this episode, we give our must-do’s for creating the right brand, tips on how to make sure it aligns with what your audience wants, and how to make sure it’s what your company needs. Plus, you’ll hear examples from our own clients and we share some stories about what we do ourselves.

Continue Reading How to Build a Better Brand – Episode 02

We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.

Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.

And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness? Continue Reading Money Can’t Buy Happiness… Or Can It?

It’s finally here! We have been dreaming and scheming and recording to build a podcast for the Think Tank of Three.

In this episode we introduce the Power of Three, the Think Tank crew and a few future topics. Be sure to let us know what topics you’d like us to cover in future podcasts.  Continue Reading The Power of Three – Episode 01

You’re interviewing for a job.

You’re getting ready for a media interview.

But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?

Do you remember the big controversy around the Today Show interview with Jane Fonda? I’m going to show you what Fonda did right – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview. Continue Reading What to do when you don’t want to answer a question during an interview

I’m more than just a little excited because TOMORROW I’m meeting up in person, face to face, with my favorite Think Tankers! Julie, Kathryn and I are going to be in the same windy city at the same time and that means we’re going to be doing some serious collaboration! Continue Reading 3 Reasons Finding your “Tribe” Matters

ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.

Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.

And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet

You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.

Watching the royal wedding of Prince Harry and Meghan Markle this weekend, made me appreciate The Crown even more.

I feel like I know the players.

I know the back stories better now of the women and men who were banned from marrying their loves – because they were divorced.

Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.

In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.

Continue Reading Lessons from The Crown: When You Shouldn’t Listen to People Around You

Sales is a skill set. It’s one that is incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else. Continue Reading Sales Is a Five Letter Word You Need to Learn

Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things