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A storyteller at heart, Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Julie leads a team of digital marketers, website developers, writers, designers, brand strategists,  and creatives.

Whether it be through digital platforms or traditional marketing, Julie's strengths have always been tied to building connections. Before launching mConnexions in 2017, Julie led the strategic marketing directives for a mid-sized law firm of nearly 50 attorneys practicing 70+ areas of law at three offices across Michigan. She currently continues to serve on the Michigan Steering Committee of the Legal Marketing Association.

Prior to working in marketing, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. Julie worked with her news teams to develop digital and social media strategies – even before social media sites began to peak in popularity.

Julie also has a passion for her community, working closely with several non-profits. Most notably, she sits on the Board of Directors for the Alzheimer's Association, Michigan Great Lakes Chapter, Marketing Chair of the Young Professional Alzheimer’s Advocates of Lansing, and on the committee for MIRivALZ.

More on mConnexions

At mConnexions, we believe that strong relationships are the foundation for building a successful business. These connections are so important, that we put it right in our name: Marketing Connections. With strategic branding, digital marketing, and content creation at its core, mConnexions builds, implements, and manages custom strategies for businesses. Learn more at mConnexions.com.

Facebook, Twitter, Instagram, Pinterest, LinkedIn…

Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.

The question is… are you posting enough on social media? And, how much is too much? Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?

Our topic today: creating your personal brand. Everyone needs one and whether you know it or not, you definitely have one!

In this episode, we give our must-do’s for creating the right brand, tips on how to make sure it aligns with what your audience wants, and how to make sure it’s what your company needs. Plus, you’ll hear examples from our own clients and we share some stories about what we do ourselves.

Continue Reading Podcast: How to Build a Better Brand – Episode 02

We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.

Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.

And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness? Continue Reading Money Can’t Buy Happiness… Or Can It?

ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.

Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.

And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet

We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.

There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.

Continue Reading Video Marketing: Is it for Law Firms?

I’m willing to bet that for many businesses, the word happiness isn’t scrawled in ink at the top of the priority list.

“We’re here to work not play,” some might say. “Just get the job done and keep our clients satisfied.” I’ve even heard others told, “I’m not here to make friends. Your happiness is not my priority”.

So here’s perhaps an odd question… Why not?

Continue Reading A Happy Place to Work is a Profitable Place to Work

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.

Continue Reading Storytelling for Lawyers

As Business Development and Marketing professionals, we hype the value of tracking Big Data and the importance of monitoring ROI. Our attorneys track their own efficiency through their time entries for billable work, with an emphasis on only using the time necessary to accomplish a task. So, in an age of investing more in fewer activities to maximize results, it only makes sense that we would ultimately combine the concepts, and begin streamlining the processes taking place within our legal marketing departments. By defining our marketing operations, we ultimately optimize our workflow and productivity – even if we are serving on a marketing team of one.

Continue Reading Managing the Business of Law Firm Marketing