Photo of Julie Holton

A storyteller at heart, Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Julie leads a team of digital marketers, website developers, writers, designers, brand strategists,  and creatives.

Whether it be through digital platforms or traditional marketing, Julie's strengths have always been tied to building connections. Before launching mConnexions in 2017, Julie led the strategic marketing directives for a mid-sized law firm of nearly 50 attorneys practicing 70+ areas of law at three offices across Michigan. She currently continues to serve on the Michigan Steering Committee of the Legal Marketing Association.

Prior to working in marketing, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. Julie worked with her news teams to develop digital and social media strategies – even before social media sites began to peak in popularity.

Julie also has a passion for her community, working closely with several non-profits. Most notably, she sits on the Board of Directors for the Alzheimer's Association, Michigan Great Lakes Chapter, Marketing Chair of the Young Professional Alzheimer’s Advocates of Lansing, and on the committee for MIRivALZ.

More on mConnexions

At mConnexions, we believe that strong relationships are the foundation for building a successful business. These connections are so important, that we put it right in our name: Marketing Connections. With strategic branding, digital marketing, and content creation at its core, mConnexions builds, implements, and manages custom strategies for businesses. Learn more at mConnexions.com.

Hello friends! This week your fearless Think Tankers are enjoying some time away from the blog and podcast. However, we didn’t want to leave you high and dry so we thought we’d share a couple of our top posts.

These are the posts you’ve loved the most over time all together in one spot. You can reconnect to the content that you’ve said was most meaningful.
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As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.

As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?


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Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.


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Guest Blog by Katie Frankhart, mConnexions WriterKatie Frankhart | mConnexions Writer

Throughout my career, I’ve been privileged to have mentorship from brilliant female leaders who show me what I am capable of, and who give me the power to explore and understand myself as a woman and a professional. Working alongside strong women has taught me a lot about the relationship dynamics it takes to be empowered and successful, both in and outside of the workplace.

I’ve had great experiences working with women, and I’ve had experiences so difficult that I started to become jaded about the overall idea of working with a female team. But, I will tell you this: every single experience was dependent on the female leadership, and the overall approach to building a strong team dynamic.


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In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
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For more than 30 years, women have earned more college degrees than men. Yes, you heard that right!

But yet, women remain underrepresented at every level in corporate America.

Companies are feeling the pressure to change, some publicly committing to gender diversity. Is it enough, or is enough enough?

On this episode of Think Tank of Three, a special guest joins the trio, talking about women, equality, and what she’s doing to make a difference.


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Women and minorities made history in 2018.

From the first Muslim woman elected to Congress to the first openly gay man to win a governor’s race, it was a big year of firsts. Politics aside, we want to know: with so much forward momentum, what comes next? Some companies are embracing progress, but diversity and inclusion needs to be about more than just good PR.

On this episode of Think Tank of Three, our guest Kim Hafley of Foster Swift Collins & Smith talks about diversity and inclusion, successes, misses and how we can all work to get it right.


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If you’re a newcomer to the world of business blogging, you may have found yourself wandering the cyber-sphere, looking for tips and tricks that will make your blog shine and attract the right kind of audience. And there are a lot of tips out there. Depending on the article, you could find yourself scrolling through 10, 20, or 50 amazing MUST READ TIPS for your blog!

To cut through the noise, mConnexions has distilled those hundreds of tips into the top three things you need to know to jump-start your business blog and set your business up for success.


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Sometimes, stress hits us like a sucker punch to the gut.
It might be a panic-inducing, sudden onslaught of feelings.
Or maybe a rub-your-temples and remember to breathe type moment.

Maybe it’s just a hide-in-bed-under-the-covers and disappear from the world, kind-of-day. (“Just”… As if it’s some small thing to feel like hiding from reality.)

Some stressors affect us every single day. Most likely roll off our shoulders without slowing our stride, but some days, life hits us more than others.

Whatever the cause, when stress hits hard it can leave you feeling like you’re suffering from an emotional hangover.

And for all of us bad-ass, boss babe, rockstars, we can’t afford to have stress from our personal lives interfering with work. Yet, even bad-ass, boss babe, rockstars — are human, too.


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The Think Tank of Three is ringing in the New Year by looking back and taking stock of what we loved in 2018.

We’ve been dreaming and scheming and building our plan for the Think Tank of Three, so we’re all set and ready for the new year. We have some amazing interviews with kick-ass women coming out on the podcast and we’ve been brainstorming blog posts that will continue to empower our tribe.

The new year is as much of a time for reflection as it is a time for setting goals and looking forward. The Think Tank is taking a minute to share what was most empowering or impactful for us in 2018.


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