Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things
A storyteller at heart, Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Julie leads a team of digital marketers, website developers, writers, designers, brand strategists, and creatives.
Whether it be through digital platforms or traditional marketing, Julie's strengths have always been tied to building connections. Before launching mConnexions in 2017, Julie led the strategic marketing directives for a mid-sized law firm of nearly 50 attorneys practicing 70+ areas of law at three offices across Michigan. She currently continues to serve on the Michigan Steering Committee of the Legal Marketing Association.
Prior to working in marketing, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. Julie worked with her news teams to develop digital and social media strategies – even before social media sites began to peak in popularity.
Julie also has a passion for her community, working closely with several non-profits. Most notably, she sits on the Board of Directors for the Alzheimer's Association, Michigan Great Lakes Chapter, Marketing Chair of the Young Professional Alzheimer’s Advocates of Lansing, and on the committee for MIRivALZ.
More on mConnexions
At mConnexions, we believe that strong relationships are the foundation for building a successful business. These connections are so important, that we put it right in our name: Marketing Connections. With strategic branding, digital marketing, and content creation at its core, mConnexions builds, implements, and manages custom strategies for businesses. Learn more at mConnexions.com.
We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.
There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.
I’m willing to bet that for many businesses, the word happiness isn’t scrawled in ink at the top of the priority list.
“We’re here to work not play,” some might say. “Just get the job done and keep our clients satisfied.” I’ve even heard others told, “I’m not here to make friends. Your happiness is not my priority”.
So here’s perhaps an odd question… Why not?
Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.
Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.
As Business Development and Marketing professionals, we hype the value of tracking Big Data and the importance of monitoring ROI. Our attorneys track their own efficiency through their time entries for billable work, with an emphasis on only using the time necessary to accomplish a task. So, in an age of investing more in fewer activities to maximize results, it only makes sense that we would ultimately combine the concepts, and begin streamlining the processes taking place within our legal marketing departments. By defining our marketing operations, we ultimately optimize our workflow and productivity – even if we are serving on a marketing team of one.
It is growing more and more misleading to refer to LinkedIn as a “social media platform”. Although it is one of the most popular platforms, it is far from simply a “social” tool. For all of us working in the legal industry, LinkedIn can actually be a powerful tool for us to use, when we apply it with purpose.
Where do most adults get their news?
They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.
We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.