If you want to attract new clients or customers, and raise awareness of and loyalty to your business, then developing a strong strategy for branding is crucial for your success.
A storyteller at heart, Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Julie leads a team of digital marketers, website developers, writers, designers, brand strategists, and creatives.
Whether it be through digital platforms or traditional marketing, Julie's strengths have always been tied to building connections. Before launching mConnexions in 2017, Julie led the strategic marketing directives for a mid-sized law firm of nearly 50 attorneys practicing 70+ areas of law at three offices across Michigan. She currently continues to serve on the Michigan Steering Committee of the Legal Marketing Association.
Prior to working in marketing, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. Julie worked with her news teams to develop digital and social media strategies – even before social media sites began to peak in popularity.
Julie also has a passion for her community, working closely with several non-profits. Most notably, she sits on the Board of Directors for the Alzheimer's Association, Michigan Great Lakes Chapter, Marketing Chair of the Young Professional Alzheimer’s Advocates of Lansing, and on the committee for MIRivALZ.
More on mConnexions
At mConnexions, we believe that strong relationships are the foundation for building a successful business. These connections are so important, that we put it right in our name: Marketing Connections. With strategic branding, digital marketing, and content creation at its core, mConnexions builds, implements, and manages custom strategies for businesses. Learn more at mConnexions.com.
Chances are, by now you’ve seen the viral Facebook post that explains how the “new algorithm” is restricting what you see in your News Feed — to just 25 friends.
This isn’t true! Facebook is not cutting you off from your friends or limiting the number of people whose posts you can view in your feed.
No, Facebook is not restricting your News Feed to just 25 friends. And no, Facebook is also not limiting who can see what you post. But YES, there are things you can do to change what you see in your News Feed!
Leave toxic relationships behind.
Believe in yourself.
If you could tell your younger self just one thing, one piece of insight, one lesson to change your life — what would it be?
In this podcast, Think Tank of Three takes a trip down memory lane to share what we would tell our twenty-something selves —
and it might just be something you need to hear today.
The Think Tank crew is celebrating the Labor Day holiday by taking a break from our labor of love.
But just in case you’re using the time to catch up, check out our past 6 podcasts! Continue Reading Have a Happy Labor Day!
We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.
For everyone else, I can hear your collective groans.
It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.
Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.
Let’s stop right there.
We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.
And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?
Hopefully you are on pace with the plan and have months of data to determine your successes. Good news, if you feel like you’re off track, you still have a few months to finish strong. If you are in the group that never got around to implementing your plan, now’s your time to use the final two quarters of the year to plow ahead.
Facebook, Twitter, Instagram, Pinterest, LinkedIn…
Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.
The question is… are you posting enough on social media? And, how much is too much? Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?
Our topic today: creating your personal brand. Everyone needs one and whether you know it or not, you definitely have one!
In this episode, we give our must-do’s for creating the right brand, tips on how to make sure it aligns with what your audience wants, and how to make sure it’s what your company needs. Plus, you’ll hear examples from our own clients and we share some stories about what we do ourselves.
We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.
Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.
And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness? Continue Reading Money Can’t Buy Happiness… Or Can It?
ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.
Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.
And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet