Storytelling

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This is it! This is the interview that made it so clear that the Think Tank of Three needed Reischea Canidate-Kapasouris as a co-host on this podcast.

We talk a lot on this podcast about making big moves in life, breaking free from fear, and stepping out to pave a new path.

But what about when those moves are decided for you?

Join us as we walk through our newest co-hosts story of her climb to the top and starting over after hitting the peak of her career.Continue Reading Starting Over Again on the Climb to the Top with Reischea Canidate-Kapasouris – Episode #36

I was just helping a few people rewrite and beef up their LinkedIn pages this week… and thought… maybe yours may need a little reworking. When was the last time you updated your profile? Or posted an article to attract more eyeballs? Added a link to recent work of yours?

With so much information out there… we’re on overload.

Newsfeeds. Overposting. White noise. Buzz words. It can be difficult to stand out. As you grow your personal brand and market yourself, one key part (and often a forgotten step) is developing a bio that reflects your worth.Continue Reading The Importance (and how to write) a Professional Online Bio

What if women only needed to master the art of persuasion to be able to compete equally with men professionally?

Radical idea, I know. I’m not suggesting that this is the case but I love this as a thought experiment.

I wonder how much farther we could go if we embraced this idea of persuasion and set it as a top skill to hone.

If more women were able to wield this tool in the professional setting, how much farther could we go?  
Continue Reading The Art of Persuasion: Every Woman Needs this Skill

Our latest Think Tank of Three podcast addresses the importance of defining and telling the story of your value – both internally to yourself and externally.

When you know your what you’re worth, you don’t settle for less. Less could be a lower paycheck, a boring job, etc. Knowing your worth and knowing how to talk about your value can not only make you feel better, but it can also lead to more money. 

Take a listen to the podcast and hold your head high!Continue Reading Knowing Your Worth – Episode 05

I hear it all the time, professionals believe that they don’t need to sell themselves, self promote or market themselves outside of doing “good work.” If you just do “good work” that it will attract more work. And so, there is no need for fluff like marketing, branding, business development, etc. because you’re building a reputation on quality work.

I’m here to tell you, that belief is a lie and it’s probably hurting your career. At bare minimum it’s not helping you as much as you think. 
Continue Reading Why Doing “Good Work” Could Hurt Your Career

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.Continue Reading Storytelling for Lawyers