I was just helping a few people rewrite and beef up their LinkedIn pages this week… and thought… maybe yours may need a little reworking. When was the last time you updated your profile? Or posted an article to attract more eyeballs? Added a link to recent work of yours?

With so much information out there… we’re on overload.

Newsfeeds. Overposting. White noise. Buzz words. It can be difficult to stand out. As you grow your personal brand and market yourself, one key part (and often a forgotten step) is developing a bio that reflects your worth.


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What if women only needed to master the art of persuasion to be able to compete equally with men professionally?

Radical idea, I know. I’m not suggesting that this is the case but I love this as a thought experiment.

I wonder how much farther we could go if we embraced this idea of persuasion and set it as a top skill to hone.

If more women were able to wield this tool in the professional setting, how much farther could we go?  
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Our latest Think Tank of Three podcast addresses the importance of defining and telling the story of your value – both internally to yourself and externally.

When you know your what you’re worth, you don’t settle for less. Less could be a lower paycheck, a boring job, etc. Knowing your worth and knowing how to talk about your value can not only make you feel better, but it can also lead to more money. 

Take a listen to the podcast and hold your head high!


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I hear it all the time, professionals believe that they don’t need to sell themselves, self promote or market themselves outside of doing “good work.” If you just do “good work” that it will attract more work. And so, there is no need for fluff like marketing, branding, business development, etc. because you’re building a reputation on quality work.

I’m here to tell you, that belief is a lie and it’s probably hurting your career. At bare minimum it’s not helping you as much as you think. 
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Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.


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