It is growing more and more misleading to refer to LinkedIn as a “social media platform”. Although it is one of the most popular platforms, it is far from simply a “social” tool. For all of us working in the legal industry, LinkedIn can actually be a powerful tool for us to use, when we apply it with purpose.
Continue Reading Will you be LinkedIn or Left Out?
Where do most adults get their news?
They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.
We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.