Empower and Elevate

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We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.

For everyone else, I can hear your collective groans.

It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.

Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.

Let’s stop right there.

We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.

Continue Reading Marketing Strategy: 10 Things to Evaluate Before We Hit Q4

You’ve heard a friend talk about it.

You’ve skimmed the articles in Forbes, Huff Po, and others. You may have even created a vision board hoping it will help you stay on track and meet your goals.

So what is visualization? And what can it do for you professionally and personally?

You’d be shocked.

We’re going to break it down in this new Think Tank of Three podcast.Continue Reading Reach your personal and professional goals faster – Episode 04

There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.

Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well!
Continue Reading Three Things You Could be Doing to Damage Your Online Brand – Episode 03

We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.

Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.

And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness?
Continue Reading Money Can’t Buy Happiness… Or Can It?

The Think Tank of Three is back and we are thrilled to be kick starting this blog back to life.

Originally, this blog was created by three women who met at an LMA conference. We were all in roles that left us unsatisfied and were searching for personal and professional development. We were aiming to use this platform to find our way. And it worked! The original three found new roles and new levels of satisfaction. However, the newness meant that we also drifted from our original goals.

After some soul searching in our new roles and new industries this blog as it was didn’t make sense anymore. However, the changes in our lives brought new perspectives, new relationships and new goals. We are still three women strong but we’re in a different place two years later. And we are looking to empower and encourage women to grow moving forward.
Continue Reading Brand New! Same As Ever!

As Business Development and Marketing professionals, we hype the value of tracking Big Data and the importance of monitoring ROI. Our attorneys track their own efficiency through their time entries for billable work, with an emphasis on only using the time necessary to accomplish a task. So, in an age of investing more in fewer activities to maximize results, it only makes sense that we would ultimately combine the concepts, and begin streamlining the processes taking place within our legal marketing departments. By defining our marketing operations, we ultimately optimize our workflow and productivity – even if we are serving on a marketing team of one.
Continue Reading Managing the Business of Law Firm Marketing

Where do most adults get their news?

They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.

We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.Continue Reading More Than a “Like”: Why You Need to Take Action on Social Media