What if women only needed to master the art of persuasion to be able to compete equally with men professionally?

Radical idea, I know. I’m not suggesting that this is the case but I love this as a thought experiment.

I wonder how much farther we could go if we embraced this idea of persuasion and set it as a top skill to hone.

If more women were able to wield this tool in the professional setting, how much farther could we go?  
Continue Reading The Art of Persuasion: Every Woman Needs this Skill

Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.

Continue Reading Why the Buzz About Authenticity?

If you’re a newcomer to the world of business blogging, you may have found yourself wandering the cyber-sphere, looking for tips and tricks that will make your blog shine and attract the right kind of audience. And there are a lot of tips out there. Depending on the article, you could find yourself scrolling through 10, 20, or 50 amazing MUST READ TIPS for your blog!

To cut through the noise, mConnexions has distilled those hundreds of tips into the top three things you need to know to jump-start your business blog and set your business up for success.

Continue Reading The Only 3 Business Blogging Tips You Really Need

Some people are naturals at networking. Others struggle to leave their comfort zone to make new connections. But all of us need other people to succeed.

Whether you’re a meet and greet pro or need to reignite your networking flame, we’ve got you covered in this new podcast from Think Tank of Three!

Our guest in this episode has made a career out of making connections, and not just for herself. Kristin Beltzer is the Director of Appointments for the Governor’s Office in Michigan. So who better to talk about building your network — than someone who continues to put her own advice into action.

Listen to this podcast for some real tactics you can use, starting today!

Continue Reading How to Network And Reach More People – Episode #11

Facebook, Twitter, Instagram, Pinterest, LinkedIn…

Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.

The question is… are you posting enough on social media? And, how much is too much?
Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?

You’re interviewing for a job.

You’re getting ready for a media interview.

But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?

Do you remember the big controversy around the Today Show interview with Jane Fonda? I’m going to show you what Fonda did right – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview.
Continue Reading What to do when you don’t want to answer a question during an interview

You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.

I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.

Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here.
Continue Reading It’s Business, It’s Business (Development) Time

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.

Continue Reading Storytelling for Lawyers