You never know how you’ll respond to a crisis until you’re in one. You can prepare. You can take classes. You can even run drills. But it’s never the same as the real thing.

Congratulations, Think Tank tribe. You now know how you’ll respond to a global crisis!

And though we are writing this intro with a bit of sarcasm and a hint of snark… we are also completely serious about giving yourself credit for however you are responding.

How many people have become overnight homeschooling parents?

Work from home wonder women?

Zoom and video conferencing gurus?

Seriously. Even if you feel like you’re failing (which, we can confidently say, you are not!), you deserve credit. We are all trying to navigate our way through something that has never been experienced before. There’s no guidebook for anyone to follow.

It’s with this in mind that our Julie Holton and her team at mConnexions launched a special live Q&A series called Expert Connexions, to help sort through the impact of the COVID-19 pandemic. ICYMI: our Audrea Fink joined her live on Facebook to talk about how life has changed, personally and professionally.
Continue Reading Think Tank of Three Co-Hosts Talk About Personal & Professional Life During COVID-19

A new year always feels like a great time to hit the reset button. That is until we turn the page on the calendar and already start to feel behind! 

If you’re like me, you wanted to hit the gym more regularly, start a better meal prep routine, and get a head-start on creating new webinars and marketing content. And again, if you’re like me and 75% of Americans, statistics show we are going to fall short.

So let’s make sure that our marketing doesn’t fall into that category. Whether you’re working on building your personal brand, drawing an updated business development blueprint for your business, or even still trying to tackle that marketing to-do list from 2019 — I’m here for you.

To help you get on track, my team at mConnexions put together a list of top marketing trends for 2020. Pick the trends that resonate most for you, and create a plan to take steps toward your goals. 


Continue Reading Top Marketing Trends for 2020

In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
Continue Reading Video Series: Top Trends Right Now in Marketing

The internet is overloaded with information, and the growing number of social platforms only means information will keep coming—at an even faster rate than it already is.

How do you make sure your messaging doesn’t get lost in the storm of internet information and algorithms? You already have a strong social presence, you are consistent with email marketing and blogging, and you focus on creating strong and quality content.

So, what could you be missing from your marketing strategy?


Continue Reading The Power of Video: Your Brand, Marketing and Bottom Line

We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.

There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.


Continue Reading Video Marketing: Is it for Law Firms?