In the blink of an eye, we’ve entered the second quarter of the year. How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?
Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
In my world, we live and breathe by following the hottest trends in marketing. Like fashion, marketing trends come and go every year. It can be hard to know which ones will stay and which ones will go the way of apps like Periscope and QR codes. To help you embrace this time of growth and fresh starts, my team at mConnexions has compiled a list of the most impactful trends in a new video series.
In these videos, you’ll get an insider’s perspective on where we’re spending our time and energy for clients. Here is a sampling of what you can expect to see covered in the series:
Content is king, and will continue to reign in 2019. But what’s even more important than that content is what you do with it. Content marketing is one of our core values here at mConnexions, and it’s a cornerstone of all our services. The right content shared in the right places can establish trust, produce leads, and turn leads into customers.
Here are three key components to creating quality content for your audience:
- Establish and understand your marketing goals.
- Create goals to determine what you share with your audience.
- Use your content as a carrier for that message and make it compelling.
Social Media Marketing
It’s no secret how important social media marketing is to your business. On social media, you can connect with your customers and reach new clients in ways that were unheard of until Facebook and Twitter hit the scene. But while these two platforms may be the big names in the game, they aren’t the only players in the game.
It’s important to be aware of, and leverage, the many social media tools out there. In the next year, Instagram is expected to gain continued traction, and it’s a great way to emphasize the look and feel of your brand.
Authenticity in Design
Instagram is a visually appealing platform, so it’s important to have a visually pleasing brand to share. 2019 will continue to see evolving trends in the world of graphics and design, as users are drawn to looks that speak to them. Graphics can help your audience connect with your brand, so it’s important that your look reflects your business. Show off the uniqueness that is you with hand-drawn or custom designs and texts when possible. This communicates intimacy and shows that there are people behind your brand. Remember, people want to buy from people. Authenticity is key.
Website accessibility is growing in importance, and in 2019 it may even rank above website design and development. Website accessibility simply means that anyone that wants to use your website can use it, including those with disabilities. While the definition is simple, the implementation is not. But at mConnexions, we believe that having an accessible website is the right thing to do.
When websites are correctly designed and coded according to standards set forth by the Web Content Accessibility Guidelines (WCAG) and Section 508, all individuals, including those with disabilities, can use them. We pride ourselves on having an accessible website, and we want to help others create them as well.
In addition to these great topics, we’ll also be taking a deeper look into the rise of automation, the influence of voice search, and the power of inbound marketing.
We are so excited to dig into these trends with you. Drop me an email and let me know: where are you seeing the most success? Where could you use a boost? Share with our Think Tank of Three community online in our private Facebook group.