I’m more than just a little excited because TOMORROW I’m meeting up in person, face to face, with my favorite Think Tankers! Julie, Kathryn and I are going to be in the same windy city at the same time and that means we’re going to be doing some serious collaboration!
Continue Reading 3 Reasons Finding your “Tribe” Matters
Sales is a skill set. It’s one that is incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else.
Continue Reading Sales Is a Five Letter Word You Need to Learn
The Think Tank of Three is back and we are thrilled to be kick starting this blog back to life.
Originally, this blog was created by three women who met at an LMA conference. We were all in roles that left us unsatisfied and were searching for personal and professional development. We were aiming to use this platform to find our way. And it worked! The original three found new roles and new levels of satisfaction. However, the newness meant that we also drifted from our original goals.
After some soul searching in our new roles and new industries this blog as it was didn’t make sense anymore. However, the changes in our lives brought new perspectives, new relationships and new goals. We are still three women strong but we’re in a different place two years later. And we are looking to empower and encourage women to grow moving forward.
Continue Reading Brand New! Same As Ever!
Holy heck Batman! You’ve just opened your email and found a request for proposal (RFP). If you’re anything like me, you immediately drop everything you’re doing, take 60 seconds to panic and then rally the troops with a megaphone and a Woo Hoo! I realize most folks don’t actually react like me.
Continue Reading 7 Tips for the Dreaded RFP
It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.
And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work.
Continue Reading Are Your Attorneys Too Busy for Marketing?
We wish you a happy and safe holiday season! As we come together to exchange gifts, sing carols, fling snowballs, say thanks for the whirlwind that was 2016 (or maybe say thanks that it’s almost over) and wish for the opportunities of 2017, we hope you know how grateful we are for all of you.
You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.
I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.
Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here.
Continue Reading It’s Business, It’s Business (Development) Time
The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.
As we head into the hustle and bustle of the
We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.
They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.
As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.
I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated.
Continue Reading My Attorneys Want A Blog. Now What?
Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.
But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication.
Continue Reading Newsletters are Less Effective Than Blogs For Law Firms