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So you have a story to tell and you think the news should tell it?

You want to reach more people by getting on a major platform like television?

You saw a guy you went to college with, you two have the same amount of experience… yet HE ALWAYS gets interviewed when the news is looking for someone in your industry?

Want “the news” to talk about YOUR company and give it a big boost in sales?

I hear it all the time.

“Why doesn’t the news call me? I have the best (fill in the blank).”

Here’s the BIG SECRET:

Continue Reading How to get on TV (or anywhere else in the media)

You’re interviewing for a job.

You’re getting ready for a media interview.

But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?

Do you remember the big controversy around the Today Show interview with Jane Fonda? I’m going to show you what Fonda did right – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview.
Continue Reading What to do when you don’t want to answer a question during an interview

ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.

Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.

And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time.
Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet

You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.

Watching the royal wedding of Prince Harry and Meghan Markle this weekend, made me appreciate The Crown even more.

I feel like I know the players.

I know the back stories better now of the women and men who were banned from marrying their loves – because they were divorced.

Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.

In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.Continue Reading Lessons from The Crown: When You Shouldn’t Listen to People Around You