Blogging

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I’m going to admit up front, that this is a bit of a rant. The beautiful thing about having a platform is that you can use it to share what peeves you in the hope that it provides a lesson to others. Or if it doesn’t, maybe it’ll provide some comic relief.

No matter what you do for a living, you are in sales. Everyone is selling. Always.

You’re selling an idea, a product, a persona, a brand, yourself. And it’s incredibly important to, if not understand how to do it well, then at least don’t do it so poorly that you embarrass yourself.

For the people who give sales a bad rap, I would argue that most of them are lazy. Sales is about the relationship and being lazy in relationships will fail you professionally.
Continue Reading Why Being Lazy in Relationships Will Fail You Professionally

If you’ve been following the Think Tank of Three podcast for any length of time, you might have noticed that we’ve been quiet lately. We have been feeling the impact of COVID-19 and the unrest around the treatment of people of color.

While we know it’s important to speak up and take action, we also know that we needed time to practice what we preach on our podcast, putting our families, our work, and our communities first.

We pulled back to take a minute to check ourselves, take some time off to process how we feel, and also to get some work done behind the scenes for exciting changes coming to the Think Tank.

And we want to offer this community an explanation as well as share some hope. 
Continue Reading Mic check 1, 2, 3… And we’re back!

If you’re a newcomer to the world of business blogging, you may have found yourself wandering the cyber-sphere, looking for tips and tricks that will make your blog shine and attract the right kind of audience. And there are a lot of tips out there. Depending on the article, you could find yourself scrolling through 10, 20, or 50 amazing MUST READ TIPS for your blog!

To cut through the noise, mConnexions has distilled those hundreds of tips into the top three things you need to know to jump-start your business blog and set your business up for success.Continue Reading The Only 3 Business Blogging Tips You Really Need

We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.

They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.

As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.

I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated. 
Continue Reading My Attorneys Want A Blog. Now What?

Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.

But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication.
Continue Reading Newsletters are Less Effective Than Blogs For Law Firms

According to a recent survey  by Thompson Reuters, the biggest challenge for small and solo attorneys is bringing in new business. (No shocker there!) Of the firms surveyed, 41% had yet determined how to address acquiring new clients. (Ok, 41% is actually pretty shocking.) 

The legal market has been trending down or flat in the past few years. For firms that are trying to keep afloat in this market, acquiring new clients and growing current clients is a major hurdle to address. However, it’s not their only challenge according to the survey.
Continue Reading Is Business Development Your Law Firm’s Challenge?

It can be difficult for a small or medium sized firm to compete with the bigger firms. Large law firms are powerhouses of content and distribution machines. However, the recent Peer Monitor Index shows demand for legal services dropped for the first time since 2013.

What does this mean for small and mid-sized firms if the giants are seeing a loss in demand? Probably better things that you’d initially think!
Continue Reading Slump in Demand: Bad News is Good News for Smaller Firms

Someone has to say it: some legal blogs really suck. Not only are they lame and boring, but they can be a drain on the firm. They suck valuable time and energy from the marketing/business development team and from the attorneys contributing to them.

Regardless of their quality, legal blogs are here to stay. Over 82% of the top AmLaw firms are embracing blogs as part of their marketing efforts. That’s not counting all the large, medium, small firm blogs out there. Blogs can increase business development, establish relationships, generate revenue, and be used as effective marketing tools. Or they can be an immense waste of time, energy and money – let’s just be honest here. A stale blog or a truly terrible site, does not serve the firm or the authors.
Continue Reading When to say NO to a law blog