If you want to attract new clients or customers, and raise awareness of and loyalty to your business, then developing a strong strategy for branding is crucial for your success.
Continue Reading [VIDEO] Easy Steps to Improve Your Digital Branding
Are You Posting Enough On Social Media? How Much is Too Much?
Facebook, Twitter, Instagram, Pinterest, LinkedIn…
Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.
The question is… are you posting enough on social media? And, how much is too much?
Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?
What to do when you don’t want to answer a question during an interview
You’re interviewing for a job.
You’re getting ready for a media interview.
But you’re afraid — what if they ask you a question that you don’t want to answer? Or can’t answer?
Do you remember the big controversy around the Today Show interview with Jane Fonda? I’m going to show you what Fonda did right – and how you can do the same when you don’t want to answer a question during a media interview or in a job interview.
Continue Reading What to do when you don’t want to answer a question during an interview
The one skill that will raise your value by 50%
It’s Business, It’s Business (Development) Time
You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.
I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.
Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here.
Continue Reading It’s Business, It’s Business (Development) Time
Storytelling for Lawyers
Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.
Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.Continue Reading Storytelling for Lawyers
Will you be LinkedIn or Left Out?
It is growing more and more misleading to refer to LinkedIn as a “social media platform”. Although it is one of the most popular platforms, it is far from simply a “social” tool. For all of us working in the legal industry, LinkedIn can actually be a powerful tool for us to use, when we apply it with purpose.
Continue Reading Will you be LinkedIn or Left Out?