As Business Development and Marketing professionals, we hype the value of tracking Big Data and the importance of monitoring ROI. Our attorneys track their own efficiency through their time entries for billable work, with an emphasis on only using the time necessary to accomplish a task. So, in an age of investing more in fewer activities to maximize results, it only makes sense that we would ultimately combine the concepts, and begin streamlining the processes taking place within our legal marketing departments. By defining our marketing operations, we ultimately optimize our workflow and productivity – even if we are serving on a marketing team of one.
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