I’m willing to bet that for many businesses, the word happiness isn’t scrawled in ink at the top of the priority list.
“We’re here to work not play,” some might say. “Just get the job done and keep our clients satisfied.” I’ve even heard others told, “I’m not here to make friends. Your happiness is not my priority”.
So here’s perhaps an odd question… Why not?Continue Reading A Happy Place to Work is a Profitable Place to Work
We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.
They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.
As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.
I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated.
Continue Reading My Attorneys Want A Blog. Now What?
Legal marketers are BUSY folk. Increasing workloads tends to affect the small to medium sized firms most, as big law has the ability to pull in resources at a higher rate than the smaller firms.
So, what do you do if you’re looking at an increase in work, but not necessarily an extra hand to tackle the pile?
Continue Reading Avoiding Burn Out When You’re Busier Than Ever
Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.
But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication.
Continue Reading Newsletters are Less Effective Than Blogs For Law Firms
According to a recent survey by Thompson Reuters, the biggest challenge for small and solo attorneys is bringing in new business. (No shocker there!) Of the firms surveyed, 41% had yet determined how to address acquiring new clients. (Ok, 41% is actually pretty shocking.)
The legal market has been trending down or flat in the past few years. For firms that are trying to keep afloat in this market, acquiring new clients and growing current clients is a major hurdle to address. However, it’s not their only challenge according to the survey.
Continue Reading Is Business Development Your Law Firm’s Challenge?
It can be difficult for a small or medium sized firm to compete with the bigger firms. Large law firms are powerhouses of content and distribution machines. However, the recent Peer Monitor Index shows demand for legal services dropped for the first time since 2013.
What does this mean for small and mid-sized firms if the giants are seeing a loss in demand? Probably better things that you’d initially think!
Continue Reading Slump in Demand: Bad News is Good News for Smaller Firms