And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?
Hopefully you are on pace with the plan and have months of data to determine your successes. Good news, if you feel like you’re off track, you still have a few months to finish strong. If you are in the group that never got around to implementing your plan, now’s your time to use the final two quarters of the year to plow ahead.