Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.


Continue Reading

In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
Continue Reading

The internet is overloaded with information, and the growing number of social platforms only means information will keep coming—at an even faster rate than it already is.

How do you make sure your messaging doesn’t get lost in the storm of internet information and algorithms? You already have a strong social presence, you are consistent with email marketing and blogging, and you focus on creating strong and quality content.

So, what could you be missing from your marketing strategy?


Continue Reading

2019 will soon be here — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!

To help your business prepare for what the new year might bring, Think Tank of Three’s Julie Holton and her team at mConnexions put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019.
Continue Reading

You want to grow your brand and build name recognition for your business. But you don’t have much of a budget and just getting started gives you anxiety. Does this sound familiar? We get it!

Marketing yourself or your business can seem like an overwhelming feat – like one that only big businesses can afford to do.

Here’s the good news: You don’t need a lot money to build your online presence – especially when using social media. You need the right strategy and you need time. Yes, we know, time is money, so we’ll walk you through how to build that strategy so that you’re investing your time wisely.


Continue Reading

You want to stand out.
You know you need to write an attractive summary on LinkedIn to grab people…
But you don’t have a ton of experience.
Or you have TOO much experience?
Where do you start?
How do you write to attract hiring managers? Investors? Nonprofits looking for board-members…We’re helping you out in today’s “THINK TANK OF THREE.”


Continue Reading

Chances are, by now you’ve seen the viral Facebook post that explains how the “new algorithm” is restricting what you see in your News Feed — to just 25 friends.

This isn’t true! Facebook is not cutting you off from your friends or limiting the number of people whose posts you can view in your feed.

No, Facebook is not restricting your News Feed to just 25 friends.  And no, Facebook is also not limiting who can see what you post. But YES, there are things you can do to change what you see in your News Feed!


Continue Reading

Facebook, Twitter, Instagram, Pinterest, LinkedIn…

Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.

The question is… are you posting enough on social media? And, how much is too much?
Continue Reading

There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.

Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well!
Continue Reading