Facebook, Twitter, Instagram, Pinterest, LinkedIn…

Sometimes the number of social media platforms that we need to post on — and keep straight — seem endless. But, if you’re running a marketing campaign for a business and your target audience is on social media, then you must have the right presence on the platforms where you can best reach that audience.

The question is… are you posting enough on social media? And, how much is too much? Continue Reading Are You Posting Enough On Social Media? How Much is Too Much?

There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.

Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well! Continue Reading Podcast: Three Things You Could be Doing to Damage Your Online Brand – Episode 3

ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.

“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.

Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.

And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet

According to a recent survey  by Thompson Reuters, the biggest challenge for small and solo attorneys is bringing in new business. (No shocker there!) Of the firms surveyed, 41% had yet determined how to address acquiring new clients. (Ok, 41% is actually pretty shocking.) 

The legal market has been trending down or flat in the past few years. For firms that are trying to keep afloat in this market, acquiring new clients and growing current clients is a major hurdle to address. However, it’s not their only challenge according to the survey. Continue Reading Is Business Development Your Law Firm’s Challenge?

Where do most adults get their news?

They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.

We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.

Continue Reading More Than a “Like”: Why You Need to Take Action on Social Media