As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.

As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?


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Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.


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In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
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The internet is overloaded with information, and the growing number of social platforms only means information will keep coming—at an even faster rate than it already is.

How do you make sure your messaging doesn’t get lost in the storm of internet information and algorithms? You already have a strong social presence, you are consistent with email marketing and blogging, and you focus on creating strong and quality content.

So, what could you be missing from your marketing strategy?


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If you’re a newcomer to the world of business blogging, you may have found yourself wandering the cyber-sphere, looking for tips and tricks that will make your blog shine and attract the right kind of audience. And there are a lot of tips out there. Depending on the article, you could find yourself scrolling through 10, 20, or 50 amazing MUST READ TIPS for your blog!

To cut through the noise, mConnexions has distilled those hundreds of tips into the top three things you need to know to jump-start your business blog and set your business up for success.


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2019 will soon be here — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!

To help your business prepare for what the new year might bring, Think Tank of Three’s Julie Holton and her team at mConnexions put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019.
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So you have a story to tell and you think the news should tell it?

You want to reach more people by getting on a major platform like television?

You saw a guy you went to college with, you two have the same amount of experience… yet HE ALWAYS gets interviewed when the news is looking for someone in your industry?

Want “the news” to talk about YOUR company and give it a big boost in sales?

I hear it all the time.

“Why doesn’t the news call me? I have the best (fill in the blank).”

Here’s the BIG SECRET:


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We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.

For everyone else, I can hear your collective groans.

It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.

Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.

Let’s stop right there.

We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.


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And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?

Hopefully you are on pace with the plan and have months of data to determine your successes. Good news, if you feel like you’re off track, you still have a few months to finish strong. If you are in the group that never got around to implementing your plan, now’s your time to use the final two quarters of the year to plow ahead.


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