We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.

For everyone else, I can hear your collective groans.

It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.

Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.

Let’s stop right there.

We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.

Continue Reading Marketing Strategy: 10 Things to Evaluate Before We Hit Q4

And just like that, more than half of the year is over! Remember that marketing plan you created back in December to build your brand in 2018? How is that going?

Hopefully you are on pace with the plan and have months of data to determine your successes. Good news, if you feel like you’re off track, you still have a few months to finish strong. If you are in the group that never got around to implementing your plan, now’s your time to use the final two quarters of the year to plow ahead.

Continue Reading Mid-Year Marketing Review: Your Checklist for Success