There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.

Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well! Continue Reading Podcast: Three Things You Could be Doing to Damage Your Online Brand – Episode 03

We wish you a happy and safe holiday season! As we come together to exchange gifts, sing carols, fling snowballs, say thanks for the whirlwind that was 2016 (or maybe say thanks that it’s almost over) and wish for the opportunities of 2017, we hope you know how grateful we are for all of you.

See you in the New Year!

 

Photo credit Unsplash user Ben White.

The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.

As we head into the hustle and bustle of the holiday season, we want to take a quick pause to say thank you to our readers, to our teams, our friends and our family. We’re incredibly grateful to all the folks who’ve supported us along the way.

Happy Thanksgiving and Happy Holidays to come from the Think Tank of Three.

 

Photo credit Flickr user jen collins.

We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.

There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.

Continue Reading Video Marketing: Is it for Law Firms?

Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.

But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.

Continue Reading Storytelling for Lawyers

It can be difficult for a small or medium sized firm to compete with the bigger firms. Large law firms are powerhouses of content and distribution machines. However, the recent Peer Monitor Index shows demand for legal services dropped for the first time since 2013.

What does this mean for small and mid-sized firms if the giants are seeing a loss in demand? Probably better things that you’d initially think! Continue Reading Slump in Demand: Bad News is Good News for Smaller Firms

As Business Development and Marketing professionals, we hype the value of tracking Big Data and the importance of monitoring ROI. Our attorneys track their own efficiency through their time entries for billable work, with an emphasis on only using the time necessary to accomplish a task. So, in an age of investing more in fewer activities to maximize results, it only makes sense that we would ultimately combine the concepts, and begin streamlining the processes taking place within our legal marketing departments. By defining our marketing operations, we ultimately optimize our workflow and productivity – even if we are serving on a marketing team of one.

Continue Reading Managing the Business of Law Firm Marketing