Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things
Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.
But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms
Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.
Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.
It can be difficult for a small or medium sized firm to compete with the bigger firms. Large law firms are powerhouses of content and distribution machines. However, the recent Peer Monitor Index shows demand for legal services dropped for the first time since 2013.
What does this mean for small and mid-sized firms if the giants are seeing a loss in demand? Probably better things that you’d initially think! Continue Reading Slump in Demand: Bad News is Good News for Smaller Firms
It is growing more and more misleading to refer to LinkedIn as a “social media platform”. Although it is one of the most popular platforms, it is far from simply a “social” tool. For all of us working in the legal industry, LinkedIn can actually be a powerful tool for us to use, when we apply it with purpose.
Someone has to say it: some legal blogs really suck. Not only are they lame and boring, but they can be a drain on the firm. They suck valuable time and energy from the marketing/business development team and from the attorneys contributing to them.
Regardless of their quality, legal blogs are here to stay. Over 82% of the top AmLaw firms are embracing blogs as part of their marketing efforts. That’s not counting all the large, medium, small firm blogs out there. Blogs can increase business development, establish relationships, generate revenue, and be used as effective marketing tools. Or they can be an immense waste of time, energy and money – let’s just be honest here. A stale blog or a truly terrible site, does not serve the firm or the authors. Continue Reading When to say NO to a law blog
Where do most adults get their news?
They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.
We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.