Did you know there are things you can ask before you show up to a public speaking gig to make look better? Make you present better?
We are quickly approaching the time of year when Marketing and Business Development teams dive into their budget planning and proposals for next year. If you thrive on numbers, strategy, and piecing it all together, then this is your time to shine.
For everyone else, I can hear your collective groans.
It’s so easy to get bogged down in the day-to-day work that, for some, this will be the first chance you’ve had to revisit your perfect-on-paper marketing strategy. You’ll quickly note what worked this year, what didn’t, and what you didn’t have time to get to… before you get a jumpstart on planning for 2019.
Chances are, planning ahead will take priority over making strategic adjustments to finish this year strong.
Let’s stop right there.
We have four months left in 2018. An entire quarter to evaluate, adjust, and THRIVE.
I hear it all the time, professionals believe that they don’t need to sell themselves, self promote or market themselves outside of doing “good work.” If you just do “good work” that it will attract more work. And so, there is no need for fluff like marketing, branding, business development, etc. because you’re building a reputation on quality work.
I’m here to tell you, that belief is a lie and it’s probably hurting your career. At bare minimum it’s not helping you as much as you think. Continue Reading Why Doing “Good Work” Could Hurt Your Career
You’ve heard a friend talk about it.
You’ve skimmed the articles in Forbes, Huff Po, and others. You may have even created a vision board hoping it will help you stay on track and meet your goals.
So what is visualization? And what can it do for you professionally and personally?
You’d be shocked.
We’re going to break it down in this new Think Tank of Three podcast.
Holy heck Batman! You’ve just opened your email and found a request for proposal (RFP). If you’re anything like me, you immediately drop everything you’re doing, take 60 seconds to panic and then rally the troops with a megaphone and a Woo Hoo! I realize most folks don’t actually react like me. Continue Reading 7 Tips for the Dreaded RFP
It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.
And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work. Continue Reading Are Your Attorneys Too Busy for Marketing?
You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.
I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.
Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here. Continue Reading It’s Business, It’s Business (Development) Time
We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.
They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.
As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.
I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated. Continue Reading My Attorneys Want A Blog. Now What?
Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.
But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms