I hear it all the time, professionals believe that they don’t need to sell themselves, self promote or market themselves outside of doing “good work.” If you just do “good work” that it will attract more work. And so, there is no need for fluff like marketing, branding, business development, etc. because you’re building a reputation on quality work.
I’m here to tell you, that belief is a lie and it’s probably hurting your career. At bare minimum it’s not helping you as much as you think. Continue Reading Why Doing “Good Work” Could Hurt Your Career