Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.

But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms

Storytelling is a powerful tool. It gives us the ability to reach out and connect through words, creating content that connects to clients. But you don’t have to be a writer – or even love writing – to become a good storyteller.

Why should lawyers use stories and storytelling techniques in their content marketing? It turns out, researchers have found that most decision-making, including in business, is driven by our emotions. We like to believe we are logical, but in reality, we use data and facts to post-rationalize the decisions our emotions have already driven us to make.

Continue Reading Storytelling for Lawyers