If you want to attract new clients or customers, and raise awareness of and loyalty to your business, then developing a strong strategy for branding is crucial for your success.
Did you know there are things you can ask before you show up to a public speaking gig to make look better? Make you present better?
There is a long list of things you shouldn’t do if you’re trying to build a brand on social media, but for brevity (and because we love the number three) we’re sharing three things you could be doing right now that could damage your online brand. Professionally and personally.
Hear the habits you should cut out of your social media life as well as some tricky things to avoid that we find ourselves guilty of as well! Continue Reading Podcast: Three Things You Could be Doing to Damage Your Online Brand – Episode 03
The Think Tank is taking this Wednesday off to celebrate the 4th of July.
We hope you have a happy and safe Independence Day! Continue Reading Happy 4th of July from the Think Tank of Three
Our topic today: creating your personal brand. Everyone needs one and whether you know it or not, you definitely have one!
In this episode, we give our must-do’s for creating the right brand, tips on how to make sure it aligns with what your audience wants, and how to make sure it’s what your company needs. Plus, you’ll hear examples from our own clients and we share some stories about what we do ourselves.
ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser — and we should all be taking notes on how companies deal with crisis communications. The star’s tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
“Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show,” Channing Dungey, ABC Entertainment president, released in a statement following her social media comments.
Since then, channels broadcasting her original series stripped the option from their platforms. And Barr’s representation dumped her. No one wants to be associated with the comedian, who just months ago was on the top of her game with her rebooted comedy, Roseanne.
And now we’re left to see the crisis communication teams representing the network — and all who associated with Barr — scramble, in real-time. Continue Reading Crisis Communications: What Every Business Should Learn from the Fallout After Roseanne Barr’s Racist Tweet
You must do anything you can to find out how you look and sound to your audience. NOT how people around you say you look and sound. Here is an example as shown in The Crown on Netflix.
Watching the royal wedding of Prince Harry and Meghan Markle this weekend, made me appreciate The Crown even more.
I feel like I know the players.
I know the back stories better now of the women and men who were banned from marrying their loves – because they were divorced.
Have you seen any of the series? It’s on Netflix and follows Queen Elizabeth’s rise and rule.
In season 2, episode 5, Queen Elizabeth is criticized by a lord who’s the editor of a newspaper. He points out that her recent speech was tone-deaf.
Sales is a skill set. It’s one that is incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how to serve. And once you’ve figured out how to do that, you’ve got a leg up on everyone else. Continue Reading Sales Is a Five Letter Word You Need to Learn
Spending time and money on digital branding can often be a hard sell to your company execs — because it can be difficult to measure the return on brand awareness. But if you want to attract new leads, digital branding is critical to your success. Continue Reading Immediately Improve Your Digital Branding by Doing These 3 Things
Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.
But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms