Do you get updates on your phone saying how much screen time you have in a day? 

The average adult spends 11 hours interacting with screens a day. We use the internet for work, for play, for communicating… it’s nearly impossible to escape this aspect of our lives. 

We’re spending so much time in the digital world, it’s easy to get caught up in using bad manners and losing sight of what’s going around you in the real world. 

Netiquette, or internet etiquette, is the unspoken code of polite behavior that should be practiced in cyberspace.  There are no official rules for netiquette, but if you follow common sense, essentially you should be respectful while online.


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When I was young (and sometimes still now), my mom would say, “Kathryn, the Reader’s Digest version, please!”

I loved to tell stories.

And I loved to talk to my mom. Still do.

Reader’s Digest is the largest subscriber-based magazine in the world. It features short stories, jokes and advice. SHORT stories. I loved reading it when I was younger. But I couldn’t for some reason, tell a story succinctly like the “Reader’s Digest version.”

It’s easier when you write. When you write, you can go back and edit over and over and over. I highly recommend that. We’ll talk about that in a moment.


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I was just helping a few people rewrite and beef up their LinkedIn pages this week… and thought… maybe yours may need a little reworking. When was the last time you updated your profile? Or posted an article to attract more eyeballs? Added a link to recent work of yours?

With so much information out there… we’re on overload.

Newsfeeds. Overposting. White noise. Buzz words. It can be difficult to stand out. As you grow your personal brand and market yourself, one key part (and often a forgotten step) is developing a bio that reflects your worth.


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As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.

As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?


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Walking in to meet with a new client this week, I was greeted with a one-liner worth blogging about:

“Hi, great to meet you in person! You look just like your photo!”

We laughed — but he brings up an important point. In a world that’s dominated by filtered Instagram influencers, endless stock photos, and Photoshopped tabloids, what you see is rarely what you get. This makes authenticity the key to mastering the marketing fundamentals of know, like, and trust.

And let me tell you, it’s a lot harder than it sounds when it comes to design!

I grappled when it came to choosing a photo for this blog because, well, authenticity. So I’m going to just call myself out right off the bat.

“Hello, Pot here, nice to meet ya kettle!”

Some argue that there is a time and place for stock images when the image isn’t the focus of our message. Others argue there is never a place for generic, disingenuous design. Wherever you land in the debate, here’s a look at why authenticity is key, and how to achieve it.


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In the blink of an eye, we’ve entered the second quarter of the year.  How’s that marketing plan going? Are you bringing in new sales? Are your Facebook posts getting enough engagement? Are your ads generating quality leads? Are you struggling to know where to start?

Don’t let the start of Q2 add to the pressure! This is a great time of year to look at the goals you set for 2019, evaluate your progress, and determine how to make the biggest impact for your business in the coming months.
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The internet is overloaded with information, and the growing number of social platforms only means information will keep coming—at an even faster rate than it already is.

How do you make sure your messaging doesn’t get lost in the storm of internet information and algorithms? You already have a strong social presence, you are consistent with email marketing and blogging, and you focus on creating strong and quality content.

So, what could you be missing from your marketing strategy?


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You want to grow your brand and build name recognition for your business. But you don’t have much of a budget and just getting started gives you anxiety. Does this sound familiar? We get it!

Marketing yourself or your business can seem like an overwhelming feat – like one that only big businesses can afford to do.

Here’s the good news: You don’t need a lot money to build your online presence – especially when using social media. You need the right strategy and you need time. Yes, we know, time is money, so we’ll walk you through how to build that strategy so that you’re investing your time wisely.


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