Photo of Audrea Fink

What can I say? I love working with attorneys. Weird, right? As Industry Group Manager at Schwabe, I support and coach attorneys on business development. I love to look at the big picture, build out a strategy and then dive into the tactics.

It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.

And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work.  Continue Reading Are Your Attorneys Too Busy for Marketing?

We wish you a happy and safe holiday season! As we come together to exchange gifts, sing carols, fling snowballs, say thanks for the whirlwind that was 2016 (or maybe say thanks that it’s almost over) and wish for the opportunities of 2017, we hope you know how grateful we are for all of you.

See you in the New Year!

 

Photo credit Unsplash user Ben White.

You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.

I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.

Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here. Continue Reading It’s Business, It’s Business (Development) Time

The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.

As we head into the hustle and bustle of the holiday season, we want to take a quick pause to say thank you to our readers, to our teams, our friends and our family. We’re incredibly grateful to all the folks who’ve supported us along the way.

Happy Thanksgiving and Happy Holidays to come from the Think Tank of Three.

 

Photo credit Flickr user jen collins.

We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.

They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.

As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.

I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated.  Continue Reading My Attorneys Want A Blog. Now What?

Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.

But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms

According to a recent survey  by Thompson Reuters, the biggest challenge for small and solo attorneys is bringing in new business. (No shocker there!) Of the firms surveyed, 41% had yet determined how to address acquiring new clients. (Ok, 41% is actually pretty shocking.) 

The legal market has been trending down or flat in the past few years. For firms that are trying to keep afloat in this market, acquiring new clients and growing current clients is a major hurdle to address. However, it’s not their only challenge according to the survey. Continue Reading Is Business Development Your Law Firm’s Challenge?

It can be difficult for a small or medium sized firm to compete with the bigger firms. Large law firms are powerhouses of content and distribution machines. However, the recent Peer Monitor Index shows demand for legal services dropped for the first time since 2013.

What does this mean for small and mid-sized firms if the giants are seeing a loss in demand? Probably better things that you’d initially think! Continue Reading Slump in Demand: Bad News is Good News for Smaller Firms

Someone has to say it: some legal blogs really suck. Not only are they lame and boring, but they can be a drain on the firm. They suck valuable time and energy from the marketing/business development team and from the attorneys contributing to them.

Regardless of their quality, legal blogs are here to stay. Over 82% of the top AmLaw firms are embracing blogs as part of their marketing efforts. That’s not counting all the large, medium, small firm blogs out there. Blogs can increase business development, establish relationships, generate revenue, and be used as effective marketing tools. Or they can be an immense waste of time, energy and money – let’s just be honest here. A stale blog or a truly terrible site, does not serve the firm or the authors. Continue Reading When to say NO to a law blog