Where do most adults get their news?
They’re not turning on the TV, opening the newspaper, or tuning in to NPR. Not a chance. At least, not as their main source for information. A new survey by Pew Research Center finds that the majority of adults in the U.S. (62%) get their news on social media.
We can debate whether this is a good thing or a bad thing, whether it is driven by Millennials and Generation Z, and even whether it’s a waste of time for consumers who can’t seem to put down their mobile devices, but we will still come back to the same conclusion: if 6 in 10 people get news from social media, then content providers need to have a strong presence on the top social platforms.
As the saying goes, content is king when it comes to marketing law firms. Lawyers who blog about trending legal topics find their content being quickly consumed by media, consumers, and agencies. With more than 60% of Americans getting their news from social sites, it’s a no-brainer that legal content needs to find its place among the posts.
So which social media sites have the largest portions of users getting news there? To answer this question, the research gets a bit trickier. According to Pew Research Center, 66% of Facebook users get news on Facebook, 59% of Twitter users get news on Twitter, and 19% of LinkedIn users get news on LinkedIn.
It’s also useful to see the reach of each social network, combined with the proportion of users getting their news there. In this case, Facebook leads the pack by far, with YouTube coming in second. But simply posting content from a law firm onto these sites isn’t enough. You need the fire power of each attorney interacting with the post in order to expand your reach. More than a like, you need to take action on social media. Share, engage followers, and push that that reach to grow exponentially.
To get the full survey from Pew Research Center, click HERE.