It’s inevitable. If you spend enough time around successful attorneys, you’re going to hear it said, “I’m too busy for marketing. I can’t take on more work.” The problem with this statement is that it creates a false narrative and it slows down potential future work.

And just like that, they’re done putting in any extra thinking into business development. The need for business development doesn’t actually end, nor does your job (legal marketer) of helping attorneys bring in work.  Continue Reading Are Your Attorneys Too Busy for Marketing?

You heard me right! It’s the end of another year – time to reflect on what worked well, what didn’t work at all and what will work next time. I know the idea of creating plans for the coming year can be daunting.

I’m sure more than a few of you are audibly groaning while reading this… But I promise you, it’s time for business development planning.

Before you decide to stop reading, let me suggest a peace offering. This might be on the edge of appropriateness, but I love Flight of the Concords and their song Business Time is entirely unrelated to what we’re going to chat about here. Continue Reading It’s Business, It’s Business (Development) Time

The holiday season is officially here and we at the Think Tank are watching the end of this year with great anticipation. There have been a lot of changes in our world and the world in general since we’ve started this little labor of love.

As we head into the hustle and bustle of the holiday season, we want to take a quick pause to say thank you to our readers, to our teams, our friends and our family. We’re incredibly grateful to all the folks who’ve supported us along the way.

Happy Thanksgiving and Happy Holidays to come from the Think Tank of Three.

 

Photo credit Flickr user jen collins.

We’ve been having this debate for years: Does video have a place in law firm marketing? Whether you take the route of providing Q&As, video blogs, or testimonials, my answer to this question is a resounding yes.

There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.

Continue Reading Video Marketing: Is it for Law Firms?

I’m willing to bet that for many businesses, the word happiness isn’t scrawled in ink at the top of the priority list.

“We’re here to work not play,” some might say. “Just get the job done and keep our clients satisfied.” I’ve even heard others told, “I’m not here to make friends. Your happiness is not my priority”.

So here’s perhaps an odd question… Why not?

Continue Reading A Happy Place to Work is a Profitable Place to Work

We’ve all heard of that one group that talks about starting a blog, but just doesn’t know where to start.

They know they need to be making business development efforts, but there are so many options, so many choices and they still need to get their hours in.

As a marketer, you know that blog will help with business development, but you’ve got several additional demands for your time and focus.

I recently wrote a couple of posts over on LexBlog’s Please Advise blog that cover seeding a new blog and keeping it going. While you can’t write the content for your attorneys, you can offer some suggestions to get them started and keep them motivated.  Continue Reading My Attorneys Want A Blog. Now What?

Legal marketers are BUSY folk. Increasing workloads tends to affect the small to medium sized firms most, as big law has the ability to pull in resources at a higher rate than the smaller firms.

So, what do you do if you’re looking at an increase in work, but not necessarily an extra hand to tackle the pile? Continue Reading Avoiding Burn Out When You’re Busier Than Ever

Most firms have the newsletter game down. (Yay you!) The schedule, the segmentation, the email lists, all of it is set up so you can regularly and consistently reach out to your current and potential clients.

But what if newsletters, while consistent, aren’t necessarily the most effective way to keep in communication. Continue Reading Newsletters are Less Effective Than Blogs For Law Firms